<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.peterrutten.eu/videos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-16</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/videos/blog-post-two-ca7rx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631548883608-62DH6F9AMOTR9DTYTY3S/PETER+DESK.jpeg</image:loc>
      <image:title>Video's - Peter Rutten presents during the Global Technology Conference of the World LPG Association</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/videos/blog-post-three-ksj7m-bf924</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631781448486-EL1RWHY83SXUDZBZ7KFG/Schermafbeelding+2021-09-16+om+10.02.25.png</image:loc>
      <image:title>Video's - Peter Rutten was interviewed by Dorien Rose Duinker about Vialle, after which she had her car converted to autogas</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/videos/blog-post-three-ksj7m</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631548740138-W90BH1AYIPI1M53H7QHH/Schermafbeelding+2021-09-13+om+17.00.08.png</image:loc>
      <image:title>Video's - Monthly Vialle Journal by Peter Rutten (May 2016)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/videos/blog-post-three-ksj7m-jx8re-exeew</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631781092865-K52636AYR5ZA8WH35TF5/Schermafbeelding+2021-09-16+om+10.00.05.png</image:loc>
      <image:title>Video's - Monthly Vialle Journal by Peter Rutten (April 2016)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/videos/blog-post-three-ksj7m-jx8re</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631780796668-UX1DQTMAHOG4JU7ZJ7PD/Schermafbeelding+2021-09-16+om+10.00.59.png</image:loc>
      <image:title>Video's - Monthly Vialle Journal by Peter Rutten (February 2016)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/videos/peter-rutten-at-lifestyle-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/videos/blog-post-four-nl4kj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631548388311-LJGA1L15UUSDI3AGMQ3Z/Schermafbeelding+2021-09-13+om+16.57.17.png</image:loc>
      <image:title>Video's - Peter Rutten at "Business Class" about GasFX</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/blog-post-title-four-pfwpj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/blog-post-title-three-tfxt5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/blog-post-title-one-g3ac3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/blog-post-title-two-tlysw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/r0knbma2wzi5xdqdrbt0vghgry7q60</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/vi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/living-and-working-in-a-paradise-in-gelderland</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/cooperation-between-vialle-and-twintec</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/state-secretary-atsma-compliments-vialle-for-its-euro-6-lpg-scoop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/car-manufacturers-decide-for-market-leader-vialle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/landfort-living-presents-her-complete-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/we-bought-this-house-to-live-but-in-the-meantime-we-both-live-and-work-in-this-historic-mansion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/lpg-in-new-engine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/press/100-growth-for-vialle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/plastics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/kitchen</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/ge-plastics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631092477168-OX0OYPQWEX98LSUCO0JF/1000px-General_Electric_logo.svg.png</image:loc>
      <image:title>GE Plastics - Revitalized core product line.</image:title>
      <image:caption>Responsibility : Turnover € 135 million Staff : 10 marketeers Realization descending core product line Noryl by product development based on new marketing programs. Noryl was a high visibility product since it was introduced by J. Welch (President GE) and G. Hiner (President GE Plastics) Successful introduction of Low-Smoke Noryl as a PVC-offset at an 8x higher price Strong margin growth due to an intensive cooperation with top management in the European Industry.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/7752ec1b-2767-470b-970e-faee2783cdf2/canstockphoto9282696.jpeg</image:loc>
      <image:title>Home - There is always a solution.</image:title>
      <image:caption>I offer an extensive management experience in various market segments, focussing on growing companies and the positioning of their distinguishing products. Understanding business ethics worldwide is a necessity nowadays. Originally active in Europe and the USA, long lasting relations were built in India, Asia and the Pacific, with a recent business development in Russia. Various turnarounds, restructurings and start-ups or -throughs were successfully based on visionary marketing strategies, where enthusiasm, perseverance, commitment, loyalty and resilience were key factors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/4c6fdf34-d183-4346-b7c2-8dea898fbbe6/CG-44+kopie.jpg</image:loc>
      <image:title>Home - INTERIOR</image:title>
      <image:caption>2008 - 2017 Landfort Living (Megchelen, Netherlands) Owner / CEO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631740083872-K96XR4Q3LI33BJ28HX6W/unsplash-image-CdW4DAF5i7Q.jpg</image:loc>
      <image:title>Home - KITCHEN</image:title>
      <image:caption>1993 - 1996 Gutmann Dunstabzugshauben (Mühlacker, Germany) Managing Director 1996 - 2000 ATAG Keukentechniek (Ulft, Netherlands) Managing Director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/144f5ad1-c514-4ff6-a9a9-767af4518bf0/Scherm%C2%ADafbeelding+2023-02-05+om+19.04.47.png</image:loc>
      <image:title>Home - CONSULTING</image:title>
      <image:caption>2022 : ArenaRED (Netherlands) Business plan to attract investors in a new clean Automotive Technology 2023 : MinEnergy (Germany) Business plan to attract Industry leaders in a revolutionary patent for Cook Tops with extraction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/996352d1-771e-4aa0-9062-5a21b69bc38e/canstockphoto723560.jpeg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/automotive</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/gutmann</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631742310329-Z64BWDHWROV3YT0EVW6Q/logo_gutmann.png</image:loc>
      <image:title>Gutmann - Fast &amp; Successful Turnaround.</image:title>
      <image:caption>Responsibility : Turnover € 14 million Staff : 90 Successfully turned an unprofitable German Niche Player into the Market Leader and best contributing company of the ATAG Group within 2 years. I changed the product portfolio from individually designed products into a modular design portfolio, with products that were easy to sell and built from modules. After recovering from a water flooding, which ruined the factory, machinery, stock, office and affected the orderflow, I was able to organize loans from the state of Baden Württemberg, outsourced ERP and office facilities and created a strong and driven team to rebuild the company. Within one year, Gutmann grew explosively and became very profitable. The turnover tripled in 3 years.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/atag</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631110072636-0HINWXGJLD4MXON1QBAQ/atag.jpg</image:loc>
      <image:title>ATAG - Customer Focus &amp; Restructuring</image:title>
      <image:caption>Responsibility : Turnover € 140 million Staff : 560 Re-positioned the brand by marketing communication and customer intimacy culture. Changed the product focus into a market driven strategy. I wrote an efficiency improvement plan for the loss leading parent company ATAG GROUP and executed a major restructuring program.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/vialle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631777737102-A4XNM1F2ZHUWLJBVEH3L/Schermafbeelding+2021-09-16+om+09.33.26.png</image:loc>
      <image:title>Vialle - Awarded Turnaround</image:title>
      <image:caption>Responsibility : Turnover € 35 million Staff : 30-160 After identifying mismanagement of the former board I managed the company on interim basis. I presented a business plan, attracted investors, restructured the company and successfully realized a fast and smooth turnaround, which was awarded by Antea and the Turnaround Finance Group. I started strategic alliances with Shell, VW, Hyundai and Ford and modularized the product portfolio. Together with Shell, I introduced a new brand and developed a multimedia marketing plan. We survived the financial crisis after significantly restructuring the company and attracting capital, based on a clear growth strategy. After re-starting the company, we created a lean organization and out-sourced activities. I initiated the development of a revolutionary LPG-technology for petrol DI-engines, attracted premium customers, introduced it to key markets and signed a development contract with a leading car brand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/antea</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631096875023-GRAZ3WRY2G2LW6GPCEU4/Schermafbeelding+2021-09-08+om+12.23.37.png</image:loc>
      <image:title>Antea</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631339040338-S2LYSG3NMA2M8TDX1H1T/IMG_5612.jpeg</image:loc>
      <image:title>Antea</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/interior</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/industry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/landfort-living</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631093202759-AYNUEU6C8Z9JFC3HTDRP/LOGO+LL.jpg</image:loc>
      <image:title>Landfort Living - Introduced a new brand with exclusive interior labels</image:title>
      <image:caption>Staff : 8 Founded an import &amp; marketing company for exclusive furniture and lighting. Attracted the leading brand by a solid business plan. Contracted 3 prestigious furniture brands and 7 lighting companies on an exclusive basis. Created a market with a team of 8</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/peter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/ec98acea-6add-4f36-915f-d74d7eb065f7/ChatGPT+Image+14+mrt+2026%2C+12_26_20.png</image:loc>
      <image:title>Peter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1742221192241-NXX0FKBM8GZXWVV78NAD/IMG_2431.jpg</image:loc>
      <image:title>Peter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/2f716e49-ac6d-4eb4-a2c7-bc65bc782eb4/DE2A93B2-BE1F-4FAB-B353-BF9D154DF05F.png</image:loc>
      <image:title>Peter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/6f256525-356d-44fc-8539-241cf81a9bfb/ChatGPT+Image+14+mrt+2026%2C+12_12_11.png</image:loc>
      <image:title>Peter</image:title>
      <image:caption>“A clear vision, combined with integrity, fairness, positivity and the right network creates success.” - Peter Rutten</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631742943533-0BZ64IAQFYANT5IMPECV/unsplash-image-3rb2zabizDg.jpg</image:loc>
      <image:title>Peter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631743081076-CKIBC4E4T87WD6H4Q2YD/unsplash-image-lc7xcWebECc.jpg</image:loc>
      <image:title>Peter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631743402267-1R1BKJPJBVSDSOXVHLP8/unsplash-image-QS1XvnM3bnU.jpg</image:loc>
      <image:title>Peter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/crane-group</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/6c29d74b-0bc5-4219-b5ef-77358642204b/Schermafbeelding+2021-09-08+om+15.43.57.png</image:loc>
      <image:title>Crane Group</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/nimbus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631109055143-8XNMJ41B4IDVQUXH8EWB/PRutten4med.jpeg</image:loc>
      <image:title>Nimbus</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/monarch-holdings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-22</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/turnaround-finance-group</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631109702569-1G62CCNBHEPZGHM3DCPK/Turnaround+Finance+award+kopie.jpg</image:loc>
      <image:title>Turnaround Finance Group</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/wlpga</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631111407032-NAVFFBEM7GYTEB6YW0JS/PETER+PRESENTS.jpeg</image:loc>
      <image:title>WLPGA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631339859414-RBPTRYS817DC7ZPIGSZE/75fe7e0e-50c9-4a96-a040-5cef2784ba03.jpeg</image:loc>
      <image:title>WLPGA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/inpro</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631110246613-JVFT6QWFI23VKF6ANWHL/VIALLE+AWARD.jpeg</image:loc>
      <image:title>INPRO</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/beverages</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/plastics-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-28</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/kitchen-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-28</lastmod>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/baldbrewer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/d6ab93d2-ae3f-4d1e-b42f-f4db02b73acd/BB_logo.jpg</image:loc>
      <image:title>Bald Brewer - Rebranding, international growth &amp; expanded product portfolio</image:title>
      <image:caption>Staff : 7 Acquired a traditional artisanal brand specialized in fermented organic Water Kefir. Scaling up from a local product to a high volume brand. Developed and introduced 4 product lines each consisting of 3 drinks for different market segments. Transferring an organic drink into the future of softdrinks. Redefining Bald Brewer’s brand identity from organic drink, via the best softdrink to live water. Worldwide expansion, negotiating distribution in 45 countries.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.peterrutten.eu/vialle-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/613762ba259af547da45aef7/1631777737102-A4XNM1F2ZHUWLJBVEH3L/Schermafbeelding+2021-09-16+om+09.33.26.png</image:loc>
      <image:title>Vialle (Copy) - Awarded Turnaround</image:title>
      <image:caption>Responsibility : Turnover € 35 million Staff : 30-160 After identifying mismanagement of the former board I managed the company on interim basis. I presented a business plan, attracted investors, restructured the company and successfully realized a fast and smooth turnaround, which was awarded by Antea and the Turnaround Finance Group. I started strategic alliances with Shell, VW, Hyundai and Ford and modularized the product portfolio. Together with Shell, I introduced a new brand and developed a multimedia marketing plan. We survived the financial crisis after significantly restructuring the company and attracting capital, based on a clear growth strategy. After re-starting the company, we created a lean organization and out-sourced activities. I initiated the development of a revolutionary LPG-technology for petrol DI-engines, attracted premium customers, introduced it to key markets and signed a development contract with a leading car brand.</image:caption>
    </image:image>
  </url>
</urlset>

